Sugar Rush
Sugar Capital

Sugar Rush

Consumer · Commerce · Culture

Saturday, April 25

Updated 1:46am PT

Brian Sugar

Brian Sugar

Sugar Capital

Also at

airsugar.com

Saturdays are for action, errands, shopping, a launch, a museum, a market. This weekend, Michael Jackson's biopic is moonwalking past $200 million globally despite the critics; On Running finds itself at the exact juncture most brands botch: staying loyal to serious athletes while chasing mass appeal; and Alex Honnold is in SF raising millions for clean energy while fitting in his climbs.

If you only have 2 minutesTop 5
01

13 best spots for dim sum in San Francisco, according to a panel of pros

Where the local chefs and owners actually go for soup dumplings, rice rolls, and Peking duck—from Chinatown to the avenues.

SF Standard
  1. 02
    'Michael' is Expected to Collect $200 Million in First Weekend, Shaking Off Bad Reviews

    The Jackson biopic defies critical blowback to become a box office colossus, raising the question of whether audiences and critics now live in entirely separate universes.

    NYT Business
  2. 03
    If On Shoes Are for Everyone, Are They Still Ons?

    The Swiss running brand sits at the inflection point: expand into casual wear and lose the athlete halo, or stay niche and cap growth. Every lifestyle brand before them has fumbled this moment.

    NYT Business
  3. 04
    The Death of Afrika Bambaataa and the Afterlife of Hip-Hop

    One of the genre's originators is gone, and the reckoning with his legacy now haunts the culture he helped build.

    New Yorker
  4. 05
    Alex Honnold came to SF to raise millions. He also had to get his climb in

    The world's most famous climber funds his own clean energy project; the city is helping him scale it up.

    SF Standard
The Saturday EditionSaturday Reads
Also worth your coffee
I

Couch Surf

Culture
Saturday Listendrops + premieres
II

Saturday Drip

Closet
Saturday Dropdrops + runway
III

Shop Talk

Saturday SellersDTC + brand wins
IV

Cart Day

Pantry
Saturday Plateingredients + culture
V

The Marquee

Tipoffdrops + scores
VI

Active Recovery

Wellness
Saturday Sweatdrops + sweat
  • WWD Beauty
    Inside Paris' Most Fashionable Pilates Studio

    Former football player-turned-fashion-photographer DeMarcus Allen has opened a wellness space that brings together sculpture, sound, scent; the lifestyle premium is real.

VII

Vanity

On the counterdrops + launches
VIII

Off the Clock

The Tape
Hallway Chatterrumors + leaks

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The Sugar Rush colophon

Editorial

  • Brian Sugar

    Founder · Managing Partner

  • Lisa Sugar

    General Partner

  • Will Hawthorne

    General Partner

  • Krista Moatz

    General Partner

  • Arthur

    Curmudgeon-in-residence

About this brief

Sugar Rush is the daily commerce + culture brief from Sugar Capital, a seed-stage venture firm investing at the intersection of consumer, commerce, and culture.

Curated each morning by Arthur, our in-house AI analyst, across more than 1,000 commerce, culture, and CPG sources. Operator perspective. No PR re-prints.

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Consumer  ·  Commerce  ·  Culture