Sugar Rush

If you only have 2 minutesTop 5

Louis Vuitton Resort 2027 Menswear

Louis Vuitton's Resort 2027 menswear trades logomania for restraint, a seasonal permission slip for men to wear less and mean more.

Vogue

02
This weekend's two biggest movies were both directed by YouTubers
Two YouTube creators opened the box office this weekend, proving the platform has stopped being a pipeline and started being a primary path. Prestige no longer requires gatekeepers.
TechCrunch
03
SoftBank to invest up to €75 bln in French AI data centers
SoftBank's €75 billion bet on French AI infrastructure is less about computation and more about geography, a play on the only resource that can't be rented from California.
Reuters / Investing.com Markets
04
Ream named USMNT captain for 2026 World Cup
Pochettino made Ream captain for 2026, betting a 35-year-old defender's steadiness matters more than star power when building for a home World Cup.
ESPN
05
'Star Wars' Collapses, Box Office Endures
Star Wars didn't need to exist for this weekend's box office to clear $192 million, proof that franchise fatigue hasn't touched theatrical revenue, only the franchises that once carried it.
The Outside Scoop

The Saturday EditionSaturday Reads

What's hitting this weekend

Zendaya on Clement, Boots on a boat, and does Kesha know Mill Valley is not in SF?

“The Waggle spotted celebrities everywhere this week, from ramen aisles to the tea shop to accidentally Marin County.”

SF Standard

Also worth your coffee

The Politics of the Downwardly Mobile Professional Class
Graham Platner's class debate lands at the exact moment more people are one bad quarter away from it.
NYT Magazine
Want to 'Optimize' Your Happiness? This Happiness Expert Says: Don't.
Laurie Santos on why chasing optimization is the enemy of fulfillment, a Saturday read for anyone tired of the hustle.
NYT Magazine
The Novels Everyone Will Be Reading This Summer
Maggie O'Farrell, Ann Patchett, Colson Whitehead, Silvia Moreno-Garcia, and more. Your summer reading list in one place.
NYT Sunday Review2026-05-28

Culture

On Airdrops + premieres

Rolling Stone
Charlie Puth Brings Out Busta Rhymes, Art Garfunkel, Jimmy Fallon for MSG Victory Lap
Three generations of music collided at Madison Square Garden this weekend.
Rolling Stone
Paul McCartney Has Been Telling Eleanor Rigby's Story His Entire Life
Why 'Momma Gets By' from his new album is a full-circle masterpiece.
PitchforkMAY 29
DJ Screw's Catalog Is Coming to Streaming for the First Time
Weekly drops through June, the late Houston DJ's mixtapes finally entering the platform economy.
Men's HealthMAY 29
Backrooms Is the Year's Buzziest Horror Movie. Its Internet Origins Might Blow Your Mind.
What began as a creepy message board post is now A24's biggest opening ever.

New Yorker
When the Religious Right Came for Martin Scorsese
How 'The Last Temptation of Christ' in 1988 set the template for modern cultural warfare.
New Yorker
The Knicks: The Only Game in Town
New York's basketball team made the Finals again, and the whole city moved in step.
Vox
Why Democrats can't sell America on 'democracy'
The party's call to protect democracy fell flat in 2024, and the playbook needs a rewrite.

Entertainment Strategy GuyMAY 29
New Netflix Film and TV Show Underwhelm...
The streaming wars are settling into a new equilibrium.

Off-Duty

Closet

Off-Duty Fitdrops + runway

Vogue
Louis Vuitton Resort 2027 Menswear
The French house showed poolside ease and travel-ready tailoring.
WWD
Palace, Nike, England Team Up on Three Lions Soccer-inspired Capsule
Pre-match kits and lifestyle pieces timed for World Cup season.
Billboard
Bad Bunny's Latest Drop With Adidas Is His Most Stylish to Date & Reps Puerto Rico With Pride
New ballerina sneaker in vivid red, a collaboration that speaks.
WWD
The Y2K Halter Top Is Officially Grown-up
From going-out top to polished wardrobe essential, the halter has staged the ultimate makeover.
WWDThe Little Los Angeles Brand Quietly Worming Its Way Into Your Closet
WWD

Jake Woolf
I Talked To Chris Black About Making Nice Clothes
Hanover, the brand launched in late 2025, on crafting garments that last.
Another Fashion Newsletter
Luxury is the Ease of a T-Shirt in a Very Expensive Dress
The true marker of luxury has shifted.
Slate Business
Who Wants an Unsexy Ferrari?
The new EV supercar is so underwhelming it became a meme.

Business of Fashion
Burberry Delays Net Zero Emissions Target by 10 Years to 2050
The British luxury group pushed its goal from 2040 to 2050, a retreat from earlier climate commitments.
WWDMAY 29
Brazilian Brand Misci Teams Up With Veja for Fish-skin Sneaker
Pirarucu leather from a freshwater fish, a collaboration that speaks to resource innovation.

III

Saturday Errands

Shop Talk

What's workingDTC + brand wins

P.S. by Plum Sykes
The High Society Book Tote
Charming, chandeliered drawing room in a Mayfair townhouse meets the most civilized book bag.
Express CheckoutMAY 29
Bread that has no business being this good
A two-person startup figured out how to make bread worth talking about.

Business Insider
I'm a dietitian who stocks up on these 8 Aldi items to make my 11-year-old healthy, budget-friendly meals in minutes
Real food on a real budget, the anti-wellness-industrial read.
NYT Business
How Your Friend Group Influences How You Spend and Save
Your spending habits are contagious, a social read on the peer economy.
NYT Business
Making Motherhood and a Long Tennis Career Possible
Fertility benefits are emerging in locker rooms, a structural shift in sports and work.
CNBC Top NewsMAY 29
Dell stock skyrockets 32% for its best day ever as AI server revenue soars
Dell's fastest growth since going public in 2018, with AI servers up 757 percent.

TechCrunch
The groupthink boom: what three top VCs really think about the AI frenzy
If you're 22 in SF building in AI, there's a term sheet in your inbox. At 19, maybe not.
Inc.
Whoop CEO Exposes the Real Reason Behind Tech Layoffs: AI Is Just a 'Scapegoat' for Executives
Will Ahmed on why leaders use AI as cover for cost-cutting that has nothing to do with AI.
CNBC Tech
Tokens or humans? The new corporate trade-off
AI costs more than expected, forcing a choice between running the models or keeping people.

Fridge Forage

Pantry

Trending upingredients + culture

VegNews
Are Processed Vegan Meats Healthy? There's Good News and Bad News
The market surged; the science is more nuanced.
NYT Food
In the Los Angeles Mayoral Race, Restaurants Are One of the Hottest Issues
Hospitality made it into the LA primary, a sign the industry has political weight.
Ottolenghi
My favourite ever brunch
Ottolenghi on why pancakes were the first thing he learned to cook.
Vox
The new fight over raw milk, explained
Almost a century of pasteurization, now under attack.

Supermarket NewsMAY 29
Sprouts eyes 30-40 stores in New England
Lease deals approved for three states, the natural grocery chain expanding regionally.
Supermarket NewsMAY 29
Traditional grocery stores are capturing the hottest type of visit
Store visits up for the fourth straight quarter, a win for the format.

FT Markets
Historic cattle shortages push US beef prices to record highs
Feed costs and drought have thinned herds to 60-year lows, protein is expensive.

Box Office

The Marquee

On the marqueedrops + scores

Yahoo Sports
PSG and Arsenal name teams for the UCL final
The Champions League final is happening Saturday in Budapest, culture converging.
Deadline
Bruce Springsteen, Tom Morello Announce Power To The People Festival Ahead Of Midterms
Artists are pulling from the White House's Freedom 250 event, activism is back on the calendar.
Variety
Emily Blunt Says She Is 'Terrified of AI' and Refused to Use it on 'Disclosure Day'
Steven Spielberg's new film shows a director and actor running counter to the AI current.

Front Office SportsMAY 29
How 'Manic' Arsenal Fandom Went Global
On Saturday Arsenal faces PSG in Budapest. The team's global fanbase is converging.
SporticoMAY 29
Roland Garros Upsets Leave Massive Opportunity in Men's Field
Djokovic lost in the third round. There's an open field at Roland Garros.
The Ankler
'The Audacity' Puts Tech Bros on Blast
Jonathan Glatzer's new podcast series names names in Silicon Valley.

Wellness

Long Rundrops + sweat

Women's Health
Why Self-Advocacy Is Self-Care When It Comes to Brain Health
Maria Shriver on how to talk to your doctor about what matters.
Runner's World
How the Best Lessons I Learned During Racing and Endurance Training Sabotaged My Dating
A runner on what the track taught her about love, badly.
Runner's World
'I Started Running to Lose Weight and Dropped 92 Pounds. But the Sport Changed My Life in Ways I Didn't Expect'
What began as weight loss became a run club with thousands of followers.
Women's Health
New Research Shows You Work Out Harder to Your Favorite Songs. Here Are 50 to Add to Your Workout Playlist
The songs that make you sweat.

Yoga Journal
Your Weekly Horoscope, May 31-June 6, 2026: Leaving Behind the Outdated Version of You
Or simply rediscovering the true you.
Yoga JournalMAY 29
Living with Chronic Pain Has Made Me a Better Yoga Teacher
What the body teaches when it hurts.

Athletech NewsMAY 29
Planet Fitness Set for $30M Expansion in Oregon
A top franchisee is doubling down on the Pacific Northwest.

VII

Errand Face

Vanity

Saturday Glowdrops + launches

What Happens to Relaxed Hair During Menopause?
The body's shift hits your hair too. ([Allure (Beauty), 2026-05-29
Allure's Definitive Guide to the Best Korean Beauty Products
K-beauty curated for the stateside shopper. ([Allure (Beauty), 2026-05-29

Why We're Still Seduced by Marilyn Monroe's Doomed Glamour
The enduring pull of a myth built on image. ([Allure (Beauty), 2026-05-29

VIII

The Tape

Off the Recordrumors + leaks

Hacker News / Qazinform
Anthropic surpasses OpenAI to become most valuable AI startup
Valuation passed OpenAI, a shift in the AI hierarchy.
Hacker News / Northwestern News
Memory decline after menopause linked to loss of estrogen production in brain
Northwestern research on why the brain changes.

Faster, Please! Week In Review, Briefly #34
On Pope Leo's AI encyclical letter and the state of decline narratives. ([Faster, Please!, 2026-05-30
SatPost
The Ferrari Luce's EV Gamble
What the car's meme status says about design and expectation.
All-In PodcastMAY 29
Anthropic's Digital God, Pope vs AI, Job Loss Narrative Flips, Open Source Crackdown Coming?
Bill Gurley joins the All-In podcast for the week's major AI turns.
Bloomberg Pursuits
Ex-Spurs Chairman Levy Joins Bid for NBA London Team, Sky Says
The former Tottenham chair is backing a play for European basketball.