Elie Saab Spring 2027: Code Thread
Elie Saab is mining his own 2000s catalog for Spring 2027 and pairing it with an H&M deal, a move that says heritage houses no longer wait for the next generation to discover them, they ship the discovery.
- 02As A.I. Agents Begin Shopping, Brands Are Changing Their Sales Pitch
Brands are rewriting ad copy for AI shoppers because bots read features, not feelings, and the first to stop selling emotion and start selling specifications wins the bot's budget before the bot learns what to want.
NYT Business - 03Marine Serre Spring 2027 Ready-to-Wear
Marine Serre's Spring 2027 collection doubles down on the recycled-logo codes that built her audience, betting that Gen-Z collectors will keep paying archive prices as fast as fast-fashion learns to move.
Vogue - 04Christian Louboutin Enlists Dita Von Teese as His La Pigalle Queen
Louboutin spent the evening proving the pump doesn't need a new story, just a better guest list, and that spectacle scales when the people in the room are already famous enough to make their own.
WWD - 05Comme des Garçons Spring 2027: We'll Never Be Royals
Rei Kawakubo mixing crown imagery with workwear basics does what Comme des Garçons has always done best, makes the gesture clear enough to land but slippery enough to stay interesting.
WWD
