Publisher preview: Beauty Independent TikTok Shop’s Beauty GM Forecasts Bigger Holiday Sales, More Brand Livestreams
TikTok Shop's beauty general manager forecasts holiday sales will significantly exceed last year's peak of approximately $392.8 million in November, according to Charm.io estimates.
Editorial analysis
Social commerce platforms continue to compete for holiday spending, though recent data shows TikTok Shop's beauty quarterly sales have plateaued near $1 billion with declining productivity per video, suggesting growth may be moderating.
Wellness Briefing: Boka and Olipop partner on soda-flavored toothpaste to ‘stop the scroll’, plus news
Boka and Olipop have partnered to release soda-flavored toothpaste, with holiday-season placement planned at Walmart and Target endcaps.
Publisher preview: Glossy Beauty Editorial analysis
Cross-category product collaborations between established CPG brands signal retailers' confidence in novelty items to drive holiday foot traffic and basket size.
Daily Crunch Launches ‘Ditch the Chip’ Line with Everyday Flavors
Daily Crunch, a sprouted snack brand, launched a new 'Ditch the Chip' line featuring flavors modeled after classic potato chip seasonings.
Editorial analysis
Direct competitive positioning against established chip categories suggests smaller brands are targeting market share by leveraging ingredient trends and category repositioning rather than price competition.
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Evolution Fresh Leans Into Functional With New Probiotic Line; Generous Names New CMO
Evolution Fresh is launching Thrive, a functional beverage line, while parent company Generous Brands appoints a new chief marketing officer.
Editorial analysis
Functional beverage expansion by established juice brands indicates continued manufacturer investment in higher-margin categories despite recent convenience channel softness in broader food sales.
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Carbliss Takes Its Zero-Sugar Playbook Into 12% ABV Cocktails
Carbliss, described as one of the fastest-growing independent ready-to-drink cocktail brands, is launching a 12% ABV cocktail collection in November.
Editorial analysis
Premium RTD cocktail expansion demonstrates producer confidence in the category's ability to compete against on-premise drinking, particularly heading into holiday entertaining season.
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Social commerce platforms continue to compete for holiday spending, though recent data shows TikTok Shop's beauty quarterly sales have plateaued near $1 billion with declining productivity per video, suggesting growth may be moderating.
