The move signals established apparel retailers recognizing untapped beauty revenue opportunities by tying product launches to high-visibility cultural events, though execution of beauty expansion remains unproven for fashion-first brands.
Victoria's Secret is launching its first skin-care partnership and expanding beauty offerings, leveraging its annual fashion show to introduce new products under the leadership of Amy Kocourek, who joined the company in March after prior roles at Kendra Scott and Gap.
The move signals established apparel retailers recognizing untapped beauty revenue opportunities by tying product launches to high-visibility cultural events, though execution of beauty expansion remains unproven for fashion-first brands.
Fashion brands including Givenchy are integrating beauty products as functional accessories on runways, with face powder compacts converted to belt buckles and lipstick tubes serving as hair pins during Spring/Summer 2027 presentations at Paris Fashion Week.
Publisher preview: Glossy Beauty
Editorial analysis
The trend reflects a broader blurring of beauty and fashion categories, potentially reshaping how consumers view product utility and design, though consumer demand for such hybrid products remains uncertain.
Celebrity makeup artists Mary Phillips and Patrick Ta predict a shift toward expressive eye makeup and bolder looks in 2027 following spring runway collections that featured metallic liners and colorful smoky eyes, combined with fresh, natural-looking skin.
Publisher preview: Beauty Independent
Editorial analysis
Industry professionals expect makeup trends to move away from minimalism toward deliberate expressiveness, potentially reshaping product development and marketing strategies if consumer adoption follows runway signals.
New 'GYM BOD' Pistachio Choc Top protein ice cream (475mL, 354 calories, 21g protein, 96% sugar free) spotted with 'NEW' tags in the Coles freezer aisle in Australia.
Lierge, in collaboration with VICE Cosmetics, held a launch event for what is billed as its biggest collection to date, with a pink-lit venue and circular product display.
Ben & Jerry's UK promotes 'Snackable Dough' — bite-size chocolate chip cookie dough chunks in playful packaging ('Choose your perfect cookie dough chunk'), a new snackable format of its cookie dough.
Snack brands Zesty Snackz and Beefcake Jerky Co team up for a Limited Edition Halloween Bundle — available for 48-72 hours only, includes a branded hat.
Vita Pop functional soda (essential vitamins, prebiotic fiber, 'true soda taste') is now on shelves at Hy-Vee — spotted at the Liberty, Missouri store with Lemon Lime and Mango Passion flavors on an end-cap.
TAIK, marketed as Australia's first 5 Health Star Rating functional instant coffee (beta-glucan for cholesterol, cardiologist-formulated), held its launch/media briefing event in Australia.
Target's Favorite Day store brand launches its winter seasonal coffee lineup this week: new Creme Brulee Whipped Dairy Topping and Holiday Nog Cold Foam, plus returning Peppermint Whipped Dairy Topping, Sugar Cookie Cold Foam, and Gingerbread Whipped Dairy Topping.
New energy drink brand Rise & Roam Energy launches with six flavors: Ridge Line (Cherry & Blue Raspberry), Afterglow (Strawberries & Cream), Roam at Dusk (Fruit Punch), Green Light (Green Apple + Coconut + Peach), Chasing Daylight (Strawberry + Mango), and Midnight Drift (Blue Raspberry + Raspberry + Vanilla).
New Pepsi Vanilla & Cream flavor hits stores nationwide on Oct 19, per food-news account markie_devo (via Instagram story; story URLs expire after 24h).
Creator-led prebiotic fiber brand LOAM has registered a randomized, double-blind, placebo-controlled ClinicalTrials.gov study (NCT07875062) on its multi-fiber supplement in women with endometriosis and GI symptoms.
Coca-Cola is entering prebiotic soda with 6g-fiber, 0-sugar, 15-calorie versions of Coke Zero Sugar (Cherry Lime), Sprite Zero Sugar (Lime Lemon) and Fresca (Grapefruit Citrus) — a regional 'test & learn' pilot in NJ, NY and PA starting late October.
Skincare and haircare brand LAMOK BY KOMAL went live Oct 18 with a full site and lines including GLCWA Brightening Night Cream and RERA Restorative Elixir.
BPerfect Cosmetics is doing a final sign-off on a Superdrug-exclusive "Selection Box Collection" including a new powder blush/highlighter trio and eyeshadow palette.
New protein ice cream line — 18g protein per tub, strawberry cream flavor — from NBA star Deni Avdija, spotted new on shelves in Israel (Hebrew packaging).
Two new high-protein Harris Smokehouse products — Hot Smoked Maple Salmon Bites and Smoked Salmon Poke (26g protein per 100g serve) — spotted new at Coles, Australia.
New line of 60g protein overnight-oat cups in three flavors — Old Style Vainilla, Cinnamon Toast, Chocolate Overdose — with website-exclusive six-packs and a free topping 'Lab Kit' for the first 500 18-pack buyers.
The Victoria's Secret show's backstage aesthetic pivoted from maximalist chaos to controlled glamour, a tactical choice that signals the brand understands its audience has moved on from excess and now reads restraint as the luxury play.
Walmart's cleaning and odor products sell the chaos management fantasy to parents, a category that thrives not on solving the mess but on selling the illusion that one more product might.
Indie beauty founder Nicole Gordon announces the launch of her own beauty brand with its first product — a foundation line — documenting the journey from home launch to professional studio shoot.
Hair Rituel by Sisley Paris held an NYC launch event for its Revitalizing Fortifying Super Serum, a new prestige haircare serum from the Sisley-owned brand.
Indian skincare brand Deconstruct launches its Barrier Repair Moisturizer with 3% niacinamide + 0.5% tri-ceramide complex, positioning it as a lightweight, non-sticky dermatologist-recommended barrier repair moisturizer.
Israeli startup Remilk's animal-free milk, made via precision fermentation, is expected to hit US shelves by end of year. The report frames it as a significant food-tech launch entering the US dairy market. Comments are polarized around safety and regulation.
The image is a vibrant, digitally rendered advertisement promoting a new product: Fruit Roll-Ups Fruit Flavored Snacks in Strawberry Blast flavor, containing 10 rolls. The central focus is a white product box with green and red branding, surrounded by dynamic splashes of red liquid and fresh strawberries. Large comic-style text in the upper left announces 'NEW! IN STOCK!' in white and yellow. At the bottom, a banner reads 'Premier | LOCHGELLY NEW
The image is a stylized flat-lay advertisement showcasing the launch of 'City Chatkhara Snacks'. A bright red snack bag with white stars and the brand logo sits on a wooden table next to design materials: a hand-drawn sketch of the tubular snack labeled with questions about taste, shape, texture, and fun; a notebook page with bold text reading 'MADE WITH A LOT OF THOUGHT. A little behind the launch.'; color swatches in red and yellow matching the
A person films in a supermarket snack aisle, holding up various bags of chips to the camera. The main focus is on three new Lay's limited-edition flavors featuring FIFA branding: Brazilian Honey BBQ, Mexican Pineapple Jalapeno, and Saudi Pickled Lemon. The speaker, in Arabic, comments enthusiastically that no one told her about these new Lay's, describing the tastes as sweet, sour, and spicy. She then shows other popular regional snacks including
The author announces a new product launch from Khilansh Foods, introducing an exotic Maxican Chipotle flavor of roasted makhana. The caption functions as promotional copy, using brand hashtags to identify the company and product category, positioning the snack as a novel flavor option.
The image is a clean, brightly lit product launch advertisement set against a solid orange background with a wooden surface. On the left, large white text reads 'OUR FIRST PRODUCT IS HERE. THE FIRST STEP TO A SMARTER SNACKING ERA.' On the right stands a purple package labeled '[Code] Crunch SUPERBITES' with '6g PROTEIN' and 'PEANUT BUTTER MILLET CHIKKI' visible, along with an image of the broken bar on the packaging. In front of the package are t
The video documents the official launch of a new food product called 'MILLET CHOCOS' at the EEDISSIA i-TECH 2026 exhibition. A man identified on-screen as Erode collector Thiru S. Kandasamy, I.A.S., is presented with a jar of the product by a woman in a yellow and pink saree, while several other men in white shirts look on and smile. They stand behind a table displaying multiple packages of the Millet Chocos. The backdrop banner reads 'EEDISSIA i
BuzzFeed's fruity dessert quiz trades on nostalgia and specificity, proof that comfort food naming—buckle, crisp, cobbler, grunt—still drives clicks on a Tuesday.
Protein soda startup PRODA adds Justin Timberlake and Jessica Biel as co-founders alongside Matthew Postlethwaite, Jeff Church, and Joey Gonzalez (Forbes/THR, Oct 13).
The loaded tea shop releases 'Loaded Legend #7' PEZ Sour Blue Razz functional energy stick (5g protein + collagen, 200mg natural caffeine, zero sugar), a PEZ collaboration.
Indonesian singer Danilla Riyadi announced 'Candramawa,' a fragrance developed in collaboration with Usual Parfums and named after her album of the same name.
Korean skincare brand Medicube held a 'Welcome Medicube to Egypt' launch event at the Semiramis InterContinental Cairo with KoreaShop ABC Egypt — a new Middle East market entry.
Indie beauty brand KASI BEAUTY announced its 'First Kiss Collection,' launching October 31, 2026 — a multi-product drop with coordinated pink branding.
Harper's Bazaar compiled 57 photographs of Victoria's Secret Angels across decades, documenting how the brand's aesthetic shifted from variation to template, from mystery to uniform spray tan and mechanical wave. The archive is inadvertently a record of how corporate beauty standards calcify, then how they die when the market finally looks away.
New brand @aussie.bites.usa will launch in South Florida within weeks, selling 12 iconic Australian products including Tim Tam, Cadbury Favourites, Cherry Ripe and Caramello Koala.
Four new drops: Fishwife's 12 Days Advent Calendar (out Oct 13), Rudi's Daily Power Protein Bread (new at Sprouts Oct 13, 10g protein, gluten-free) and Ramen Bae Protein Ramen (Target Oct 14, 28g protein).
New chamomile, lemon, cherry and mint carbonated soft drink available at Lulu stores, the Lulu app and Hunger Station delivery. (Arabic-language post.)
New Cheerpop soda with prebiotic + probiotic + postbiotic support seen at Target ($7.99/4-pack): Yuzu White Peach, Passion Fruit, and Yellow Mango flavors; gluten-free, real fruit juice, no caffeine.
New soda brand Hey Fit by AJE Ecuador held its launch party; Mango Twist and Lemon Lime flavors, no sugar or calories, soluble fiber with green/black tea, $0.50 for 600ml in neighborhood stores and supermarkets.
Co-founded by former Holy advocate after a 5-year run with the brand; launches with Yuzu, Blueberry and Lychee flavors, no sugar, no calories, no artificial dyes. Launch-set discount being promoted. Post is in German.
Weekly roundup from @goatedlifestyle covering this week's supplement launches: Ghost Blueberry Cream energy confirmed for 2027, RYSE Little Debbie Christmas Tree Cakes shake, Echelon's viral Goth Girl Blood energy drink launch, Barebells Cookie Captain US debut, 7UP Miami Vice Zero Sugar, and Mountain Dew Baja Berry Sol.
Founder-followed journey of launching BAMBA, a better-for-you soda brand in Thailand - product development, packaging design, and warehouse stacking underway.
DXN Bangladesh announced a grand launch ceremony today (Oct 18, 2026, at Daehsan Baridhara Seminar Hall, Dhaka, also streamed on Zoom/Facebook Live) introducing four new personal care products: DXN Shampoo, DXN Hair Pack, DXN Body Scrub, and DXN Skin Lotion. Multi-photo evidence from the launch cake display confirms it went ahead. Note: DXN is a Malaysian MLM brand — distributor-driven launch.
Promotional teaser from @forskinofficial (5.2K followers) announces FOR SKIN, a men's skincare brand founded by UK comedians Joel Dommett and Ben Shephard. Launch date: October 20, 2026. Launch products shown: Daily Facial Cleanser and Daily Facial Moisturiser. Creator-led beauty launch with real date and product shots.
US coffeehouse Rooted Coffeehouse held a launch event today (Oct 18, 2026) for 'roam. by Rooted,' its new line of canned ready-to-drink coffees — multiple flavors shown including green (matcha), tan, brown, and dark roast. Described as a mobile coffee brand bringing their drinks to homes/offices, available for purchase in bulk. Café-to-CPG RTD launch.
@foodiesnation (340K) reports Taco Bell's new Live Más Café concept in Las Vegas is getting an alcoholic Baja Blast in Fall 2026 — two rendered drinks shown (purple and brown) in Live Más Café cups with whipped cream and drizzles. Source credit reads 'SOURCE & PHOTO: TACO BELL • OCT 15, 2026,' so this traces to Taco Bell itself. QSR alcohol menu innovation.
Creator @jasssi_jesiya_ (3M followers) announces her own skincare brand launch — pimple, pigmentation and acne treatments, available now; video in Hindi.
G-Dragon to launch PEACEMINUSONE BEAUTY with Goodai Global (owner of Beauty of Joseon, TIRTIR, SKIN1004, Round Lab, SKINFOOD); co-developing the brand with a first-half 2027 launch in South Korea, then US/Japan.
Michelle Hunziker's Goovi launches 'Collagen Skin Reboot' — serum plus oral supplement with vegan collagen, peptides and centella-derived PDRN; video in Italian.
Power of the Pitch Week Day 3 winners from LVLUP Ventures, scored live by an investor panel: first place Wellspring Global, affordable fortified everyday nutrition for underserved consumers starting in Bangladesh with 8,500+ outlets; third place AForce Hydration, functional hydration plus the AForce OS platform for athletes and professionals.
Nutvio launches a new flavor of its air-roasted cashews: Bold Masala Cashews airroasted with ghee and no added oil, positioned as protein-rich with healthy fats.
GoodDot introduces Jhatpat Protein, crunchy protein toppers pitched as a new category: 10g protein and 5g fiber per pack, positioned for snacking, sprinkling on meals and cooking.
Target Holiday 2026 seasonal beverage toppings from its Favorite Day brand are arriving in stores now: five aerosol cans including new Creme Brulee Whipped Dairy Topping and Holiday Nog Cold Foam, alongside Peppermint Whipped, Gingerbread Whipped and Sugar Cookie Cold Foam.
Snack brand The Super Honest Nuts showcases its 5-Seed Mix (flax, sunflower, pumpkin, watermelon, sesame, roasted unsalted with no added preservatives) and The Super Roasted Chaska range.
New functional energy brand Melting Forest showcases four flavors (Mango Guava, Orange Cream, Black Cherry, Strawberry Lemonade) with 150mg caffeine plus functional mushrooms.
First-taste video marking the launch of BRWeNA's Hibiscus kombucha, with the founder documenting the launch journey of the small crafted-beverage brand.
A distributor announces Herbalife's new Protein Refresher in Lemonade — clear whey protein with collagen peptides — flagged as a 'NEW PRODUCT ALERT' from the brand.
Egyptian actress Mayan El-Sayed partnered with COPA ACAI on a new signature passion-fruit collagen smoothie, launched with a formal announcement and her personal story behind the flavor.
Founder tells the startup story — rejected trademark, lost packaging, 500 lbs of product left — and unveils FRIO, a creatine + electrolytes orange daily drink mix pitched as a cleaner alternative to plastic-heavy packaging.
Episode 2 of the founder build series for Connected Craft Beverages Ltd., a prebiotic mocktail company — founders left jobs four years ago, now run market booths and a production facility with bottling lines.
STE+PAN announces its black bread soda's first landing in Japan — a slightly carbonated, naturally fermented 0.45% ABV drink with fragrant bread aroma, shown in product shots.
AJE Ecuador's commercial lead unveils Hey FIT, a new sugar-free, zero-calorie soda with 'Quemacel' and green tea, launched at an indoor launch event (post is in Spanish).
Launch-event footage for Pink Mint ICE Drink in a new Strawberry mojito flavor — branded cans on ice at a club-style event under the 'BOLD. FRESH. UNAPOLOGETIC.' tagline.
A minimalist brand presentation showcases EPICONE, a non-alcoholic sparkling drink line, including 'EPICONE AIR' and red-bottled 'EPICONE FIRE' variants in champagne-style bottles.
Cetaphil has launched a new Daily Hydrating Lotion with Hyaluronic Acid aimed at combination-to-oily skin, billed as 24-hour hydration; unboxed by creator @unnati_m for the India market.
Sephora India's 'House of Sephora' event video cycles through new launches available at Sephora: Sephora Collection cheek & lip tints and felt-tip liners, Make Up For Ever foundation, YSL Libre EDP, NARS, Benefit, Dolce & Gabbana Devotion, Moroccan Oil, Kayali, Givenchy L'Interdit Elixir 26, Augustinus Bader, Eisenberg and Lancome.
Indian skincare brand COSIQ has launched 'Roll-Off', a roll-on product in a clear roller bottle (unboxed by UGC creator @curatedbypalvi), presented as a new addition to its skincare range.
Redmond's Re-Lyte hydration electrolyte drink mix is now available in a new Chocolate flavor (12.38oz/351g tub), flagged as 'NYHET' (new) by Norwegian retailer North Fitness.
The Stack, a Goa-based supplements brand, raised Rs21.5 crore in a seed round co-led by Sauce.vc, OTP Ventures and Huddle Ventures. One in three customers reorders within six months, per StartupWala (Oct 18, 2026).
@trendmood1: Kylie Cosmetics 2026 Winter Kissed Holiday Collection includes winter kissed palette, lip & cheek glow balm, matte lip kit, and supple kiss lip glaze; available October 21 on kyliecosmetics.com and October 25 at Ulta.
New at Aldi this week: Frito-Lay PopCorners Protein chips (Hickory BBQ, Zesty Cheddar, 9g protein, never fried), Fit & Active Clear Whey Protein Drink Mix Sticks ($5.99, 10g protein), Chocoeur Belgian Chocolate Fall Pie Slices ($4.49), Benton's Mini Palmiers ($2.99).
New in the M&S Foodhall (Hong Kong): three Halloween snack bags — Wicked Pickled Worms, Bat Fangs cheese snacks, and Spooky Chilli or Cheese ghost-shaped tortillas.
New brand Achaar Library debuts baked snacks — Corn Wafers (Cream & Onion, Thai Chilli), Quinoa Fingers (Cheese, Peri Peri), Baked Bhujia (Pudina, Peri Peri); no palm oil, maida or preservatives; sold via Blinkit and Amazon India.
BLU launched a three-SKU mixers range in 250ml cans — Tonic Water, Soda Water (0 kcal), and Ginger Ale — with 'crafted by BLU / natural flavors' positioning. At-home cocktail/mixer sets keep drawing new entrants.
TEASER: New handle @cafeblind is teasing 'the next generation of ready-to-drink beverages' — protein-packed, café-inspired, three flavors, coming soon. Protein coffee RTD is a crowded but fast-growing lane.
New brand Drink Gem Blends launched canned non-alcoholic adaptogen drinks in three flavors (no CBD/THC), marketed as 'best kept secret is OUT.' Adaptogen/alternative-social drinks keep fragmenting into micro-brands.
Cannabis-beverage brand Tilted by Newport Cannabis Co is adding a Lemon Lime flavor to its lineup — 'new flavor, same tilt.' THC drinks keep stacking SKUs as the category normalizes.
Advocare extended its Spark energy-drink line with a Passion Orange Guava flavor, promoted with a Target-storefront creative. Legacy energy brands keep leaning on flavor rotation to stay relevant.
New grocery arrivals roundup: Snapple returns to glass bottles with a NY Knicks limited-edition championship bottle (Oct 19, NY/NJ); Ghirardelli Dubai-style chocolate hits stores; Winter Animal Glass Tumblers now at Walmart, coming to Aldi Oct 21.
Cracker Barrel Old Country Store extends its brand into grocery snacks: Frosted Animal Cookies — classic buttery shortbread cookies with pink/white frosting and sprinkles in 5oz resealable bags — spotted on shelves.
Philadelphia's To Go line expands with new single-serve dips: Graham Cracker Sticks with Brown Sugar Cinnamon, Tortilla Chips with Buffalo Style, Pretzels with Garlic & Herb — plus new whipped and spreadable cream-cheese flavors spotted in-store.
Jocko Willink and Chris Pratt announced all of Jocko Fuel's core products are now available at Target — a major retail distribution win for the performance-nutrition brand.
This year's annual Winter Wonderland flavor tastes like sugar cookie with vanilla frosting notes (replacing last year's cranberry); spotted at Five Below, wider retail expected near Halloween.
A new 3D-printed salmon product is now commercially available in grocery stores across the United States — one of the first widely distributed 3D-printed fish products at retail.
Sephora Italia unveils a deli-themed retail activation for the Sephora Collection — 'Made fresh by Sephora since 1996' — featuring Jelly Toner Pads, setting spray, palettes, lip liners, blushes and brushes in a pop-up counter format.
Sol de Janeiro expands its perfume mist line with new Intense versions of Cheirosa 62, 74, and 59, spotted on retail shelves under 'The Perfume Mist Collection.'
Launch event for two QSR retail lines heading to Canadian grocery stores: Tim Hortons at Home (Loaded Soups in three varieties, instant lattes, limited-edition Gingerbread K-Cups) and Popeyes at Home (Blackened Ranch and Sweet Heat dipping sauces, biscuit mix).
A person's hand holds up a bright orange bag of Doritos Limited Edition Ginger Bread Flavour Corn Chips in what appears to be a store aisle. The packaging features the Doritos logo, illustrations of gingerbread men, stars, and a large image of a seasoned triangular chip. Nutritional information is visible at the bottom. In the background, a red cardboard box for Mahou Excepcional beer is partially visible on a shelf, along with other indistinct s
The image is a promotional graphic advertising a new product launch for Built Puff Bars. Large white text at the top reads "New Built Puff Bar drop!" followed by a bulleted list of three flavors: "Candy Cane Brownie" in red, "Chocolatey Hazelnut" in green, and "Mocha Chunk" in purple. Below that, black text says "Come try them out today!" At the bottom of the image, three retail boxes and three individual wrapped bars are displayed on a windowsil
Mel Robbins' beverage brand Pure Genius now sells single bottles of its protein drink exclusively at CVS, moving from multi-packs to single-serve retail.
Cocokind announced its Soft-Glow Illuminator is now available in the Ulta Beauty inline assortment — a notable retail distribution win for the clean skincare brand.
@abimarvel's new-item haul: The Newt in Somerset cordial, Ottolenghi Madagascan Vanilla & Miso Salted Caramel ice cream, Minor Figures Barista Chai Concentrate, M&S Pigs in Blankets sandwich and more.
From the SIAL Paris trade show floor: award-winning Brets Crepes caramel chips, Chefseasons aged soy flakes, shelf-stable Mousline gnocchi, truffle and Parmesan-thyme Pop Comedy popcorn and more.
K-beauty brand AXIS-Y landing at US retailer Herlan New York (Dark Spot Correcting Glow Serum/Cream, Complete No-Stress SPF 50) — new US retail distribution.
Carrefour lost fifty stores in French riots, a reminder that retail infrastructure is infrastructure, and infrastructure breaks when the street decides it does.
New brand 'This is Zobo' launched on Oct 17 with a dark red-purple drink explicitly positioned for kids ('what about our little besties?'), launching with a '1 day — tomorrow we launch' countdown. Kids' better-for-you drinks remain a thin but watchable shelf.
Cali Water launched a cactus-water collab with singer Benson Boone in a Dragon Fruit flavor; the brand is hosting an in-person tasting tomorrow at 12pm at Century City Mall in LA. Celebrity-co-branded flavor drops continue to be a fast lane to retail trial for functional waters.
Super Lyte, a vodka-based ready-to-drink with 90 calories and '0 bubbles,' launched in four flavors (Fruit Punch, Orange, Lemon Lime, Blue Chill) with full pallet displays already in grocery aisles. Low-cal spirit RTDs keep fighting for shelf.
Red Bull's new 'The Sour Edition' in Sour Blue Razz Peach was spotted at retail (shopper photo, blue-to-orange gradient cans). Red Bull's limited-edition flavor cadence is a major traffic mover — this one leans into the sour-candy trend.
Celsius' Winter Edition 'Spritz Vibe' in Sparkling Shirley Temple flavor is circulating at retail (zero sugar, essential energy). Celsius continues its seasonal flavor-drop playbook heading into the holidays.
NOSH/BevNET's CPG Insider Weekly leads with the acquisition of boxed-meal brand AllGoodles (acquirer not named in the post caption) plus a look at fiber's image problem.
Sensori, a US non-alcoholic functional sparkling beverage brand, raised about $1M in pre-seed funding in Sept 2026 from 50+ investors, 40+ of them creators/athletes/community members investing capital for equity instead of ad fees. (Source post is in Korean.)
Banaraswala, a Banarasi cuisine food brand (sweets, savouries, restaurant), secured $2 million in seed funding from Prax Impex to expand its QSR network and scale to 50 outlets by March 2027. Reported Oct 18, 2026.
Zero-sugar energy powder brand HOLY ran a guerrilla sampling event on Briggate in Leeds and says it will 'soon be in ASDA stores across the city' — a UK retail distribution win.
Protein milkshake brand REP (20,000+ vanilla cans sold online since March) has begun its early retail launch, sampling in-store against the big brands.
Levels protein is now on shelf at Walmart: tubs ($44.97), single-serve packets ($2.98) and boxes spotted in-store — a big retail distribution win for the DTC brand.
New NA spirits brand Uncle Earl's Beverage Co (est. 2026) showed its first product: 'Mudshine,' a non-alcoholic bourbon alternative in an inaugural collector's-edition can. Another data point in the NA spirits wave moving from DTC into cans.
Entrepreneurs Bhaskar and Revanth are launching ROBCH, a pan-India premium chocolate line with quality ingredients and upscale packaging. (Telugu-language announcement.)
Beauty commentator @marishten reports actress Jennifer Lawrence is launching mes° (mesbeauty.com), a haircare line designed by Lawrence and engineered by biotech lab Arcaea to create ingredients via biology. A separate Threads post confirms the debut date of October 27, 2026. The same report notes Drew Barrymore's Flower Beauty shut down — celebrity beauty is churning, but Lawrence's biodesign angle is a genuine new launch.
