The Long Life of the ‘Snacking Occasion’
The food industry is actively promoting consumption across more eating occasions as traditional meal patterns evolve, expanding the market for snacking products.
Editorial analysis
This reflects CPG strategy to create demand beyond conventional mealtimes, potentially reshaping how consumers view food consumption frequency and timing.
Glossy Pop Newsletter: SharkNinja is turning its fans into beauty sellers ahead of the holidays
SharkNinja achieved over 10 million views on a demonstration video by creator Kevin O'Connor, an offshore oil-field worker, using the Shark FacialPro Glow device, according to the company.
Publisher preview: Glossy Beauty Editorial analysis
The campaign illustrates how CPG beauty brands are leveraging creators outside traditional influencer networks to reach audiences through authentic use cases rather than conventional beauty content.
Top influencer marketers describe 3 big challenges facing the industry
Influencer marketers from brands including Poppi and E.l.f. Beauty identified key pain points in executing creator campaigns during a recent discussion.
Editorial analysis
As influencer marketing matures within CPG, industry practitioners face operational challenges that may reshape how brands allocate budgets and structure creator partnerships.
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This reflects CPG strategy to create demand beyond conventional mealtimes, potentially reshaping how consumers view food consumption frequency and timing.
