Publisher preview: Modern Retail Intake Breathing nabs $62M investment, joining the emerging nasal wellness trend
Intake Breathing, a direct-to-consumer nasal wellness brand, secured $62 million in funding from Camino Partners to expand into mass retail and scale operations, signaling investor interest in reinventing the nose strip category for health-conscious consumers.
Editorial analysis
Wellness-adjacent CPG is attracting substantial capital as founders and investors pursue broader consumer segments beyond traditional categories, though success in mainstream retail remains unproven for novel wellness formats.
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Taste Radio: The ‘Big’ Case for Doing Less (and Selling More) in CPG
Big Mozz, a premium mozzarella brand, reached 7,000 retail locations by focusing on singular product excellence and leveraging food service as a growth driver rather than pursuing broad portfolio expansion.
Editorial analysis
Disciplined product strategy and B2B channels offer an alternative scaling path in price-sensitive categories, contrasting with the multi-SKU growth narratives that typically dominate CPG discourse.
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Coca-Cola Stays Flat in North America While Global Growth Lifts Q3 Earnings
Coca-Cola's third quarter 2026 revenues grew 7% globally to $13.4 billion, but North American unit case volumes remained flat as core Coke gains were offset by declines in water, sports, coffee and tea.
Editorial analysis
Even category leaders face structural headwinds in mature markets, with diversified portfolios unable to offset volume softness in key segments despite strong international performance.
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Nearly 20% of US Adults Drank an Alcohol Alternative In The Past Six Months
Nearly 18% of U.S. adults aged 21 and older consumed non-alcoholic beer, wine, spirits, RTD cocktails, or THC-infused beverages within the past six months, indicating growing mainstream adoption of alcohol alternatives.
Editorial analysis
Alcohol alternatives have achieved sufficient penetration to merit category-level tracking, though the segmentation across beer, spirits, cannabis and functional RTDs suggests market fragmentation rather than unified category consolidation.
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Wellness-adjacent CPG is attracting substantial capital as founders and investors pursue broader consumer segments beyond traditional categories, though success in mainstream retail remains unproven for novel wellness formats.
