- 01
Sazerac Acquires Oregon’s Full Sail Brewing for RTD Capacity
Sazerac acquired Oregon's Full Sail Brewing to expand production capacity for its ready-to-drink portfolio, according to the company announcement.
Editorial analysis
The move signals beverage consolidation focused on RTD capacity as demand shifts, though broader RTD market dynamics remain mixed.
- 02
Stateside to Launch Playa Vida Tequila RTD
Stateside, the team behind brands including Surfside and Super Lyte, plans to launch Playa Vida, a tequila ready-to-drink cocktail, next year.
Editorial analysis
RTD spirits continue expanding as a category, though consumer adoption and competitive intensity suggest market maturation rather than explosive growth.
- 03
Black Rifle Puts Focus on Dry Coffee, RTD Takes Background Role in Q3 Earnings
Black Rifle Coffee Company reported in Q3 2026 earnings that it is prioritizing growth in wholesale and direct-to-consumer dry coffee while its ready-to-drink coffees struggle in a declining category.
Editorial analysis
The shift underscores RTD coffee saturation and suggests brand strategists are reallocating resources away from oversaturated beverage segments.
Brands Briefing: Bag charms are the hot new trend in branded CPG merch
Food and beverage brands including Kraft Natural Cheese, Cava, and Jack in the Box have adopted bag charms and portable collectibles as branded merchandise, a trend popularized by fashion brands.
Publisher preview: Modern Retail Editorial analysis
CPG merch represents an experimental category blending consumer engagement with collectibility, though long-term viability and consumer adoption rates remain uncertain.
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The move signals beverage consolidation focused on RTD capacity as demand shifts, though broader RTD market dynamics remain mixed.
